Hello everyone! I never thought I would be the person to post about blogging tips, but my recent increase in blog views had a few people asking how I did it so I figured I’d share.
Edit: After years of working in a cubicle (as a social media and marketing manager), I’ve broken free and am now writing on a separate site. If you want tips for growing your blog and/or business, head on over to Winn Creative Co.
In December, after taking a nearly two month break from blogging, I decided to get serious with Something Winnderful. I missed blogging and I was ready to get my ish together. It took time and was a lot of work (and I still have so much to do), but after I started making some changes I saw my blog stats triple. My views tripled and are still growing rapidly. I’ve also seen a consistent 20% increase in my social media following. I’ve been loving blogging so much and it’s so wonderful to see Something Winnderful grow!
I want to start by saying I’m still working on all these things. I focused on cosmetic items first and touched on the others just enough to make noticeable improvements. I should have started with my business plan first and it would have saved me time on all the to-dos. Every item on this list deserve its own post, so today I’m just going to touch on each item briefly. I will be posting on each topic, so leave me a comment if you have any questions and I’ll be sure to answer them in the topic’s post. I have a degree in public relations with focus on blogging/social media and I’d love to put it to more use, especially to help other bloggers!
Switched to a new blog theme.
I invested in a new responsive theme from XO Sarah and it has made a world of difference. It looks great no matter what device you are using and is so clean and easy to read. I highly suggest investing in a good blog design. I don’t have the designs skills yet to create my own nor do I have the budget to have a custom design made. It was well worth the $45 to have a design that looks and works great.
Updated old posts.
When I updated my theme a lot of posts were formatted weird. I went through and fixed my most popular posts first and plan to go back through the rest.
Completely redid my about page.
I looked around at the about pages of my favorite bloggers for inspiration and took to work on my own. It’s still a work in progress, but it now reflects my brand and is more open to sponsors. You can read it and know who I am, what I’m about, and what to do if you want to talk to me.
Created more pinnable photos.
Photography is hard and takes a lot of practice. We all know what a “pinnable image” looks like, but creating it is just so hard. I discovered some great sites for free photos and have finally found my style on Picmonkey.
Edited, reorganized and refocused Pinterest boards.
This is beyond time consuming but has made a big difference. I created a board for Best of Something Winnderful and am pinning my best posts (with updated images) to the board. I also went through bigger boards and split them into more specific categories. I’m in the process of going through each board and deleting less than perfect looking pins. I have more the Pinterest to-do list, but it’s going to take time.
Committed to creating a community and actively participate on other blogs.
This one is pretty straight forward. I read so many blogs. So. Many. But I get lazy with commenting. I’ve made it a point to actually comment on the blogs I read and sharing my favorites through social media and my Weekend Reads post. Participating in linkups and being sure to visit other blogs has also been helpful.
(Literally) wrote a creative business plan and determined my brand focus.
I should have done this first. Now that I’ve finished mine I see how I could have saved so much time. I’m used this post as a guide and it’s been fabulous. I adjusted it to my liking and created a guideline full of goals and tasks that will get me to my final goal. I wrote a post sharing how to create your own business plan if you are interested.
Develop a social media plan to reflect brand.
For someone who has a degree in this particular area I wasn’t really putting it to use. It seemed so silly to do a big social media plan for myself, you know? Once I started applying what I knew though I started seeing a major difference. I will be drafting a specific social media plan to go with my business plan this week and absolutely cannot wait. I love social media plans, so feel free to ask me for any help with your own!
Created new post categories.
My post categories were all over the place going into the new year. I’m kind of ashamed, but there was a time I actually posted about fashion. I know, it wasn’t my thing. My categories got change and organized but they are about to change all again. Once my business plan is finished they get a changed to fit my brand.
Again, I want to stress that these are all works in progress. However, it makes the fact my views have tripled just from starting those tasks incredibly exciting. Imagine what things will be like once I’ve completed the list! I want to help you do the same for your blog, so feel free to comment or email me with any questions.
What issues or obstacles have you faced with your blog?