So I fell into a bit of a trap with blogging.  From the moment I started blogging I knew that the day I started a sponsorship program (and people actually bought spots) it would mean I was finally a real blogger.  When that day arrived and I sold my first spot I thought I was going to have a stroke from excitement.  Now that it’s been two months I’ve learned something, I don’t like offering sponsorships.

Edit: After years of working in a cubicle (as a social media and marketing manager), I’ve broken free and am now writing on a separate site. If you want tips for growing your blog and/or business. Head on over to Winn Creative Co.

I’ve really enjoyed meeting the bloggers who have sponsored my blog.  They have all been very wonderful and I am so thankful to have received their support and to provide them with mine.  But at the end of the day, it’s a lot of work.   I was constantly worrying that I didn’t tweet about a sponsor enough, or didn’t promote them enough.  I wanted to send my sponsors millions and millions of views, but at the end of the day, I can’t make people click a link if they don’t want to.  I wasn’t offering bloggers what I was best at, I was offering them what I thought successful bloggers were supposed to do.

It took the experience, but I’ve learned my lesson.

You don't have to offer sponsorships to be a successful blogger

You don’t have to have a sponsorship program to be a successful blogger.  They’re a lot of work and there’s a lot of pressure on you to give people what they paid for.  You have to gather information, stay on top of what they’re posting and be sure to promote their content through social media often.  I often felt like I wasn’t promoting enough, but at the same time felt like I was being spammy.

It’s taken this experience to learn that where my talents lie is exactly what I should be offering to bloggers.  I can’t guarantee millions of views, but I can guarantee I can improve your blog to bring in more views.  I mean, it is what I do from 9-5 and have a degree in.  I want to help bloggers improve their websites and their social media.  I’ve been thinking about it for a while now and I think it’s past time to get the ball rolling.

Shortly after my wedding I will be launching KatieWinnderful.com to offer my blogging and social media skills to bloggers and small businesses.  I’m offering a few packages at an introductory price before the official launch.  You can check out my Work With Me page to see how I can help improve your blog and social media.  Feel free to comment or contact me with any questions you might have or if there is any services you would like offered.

Where do you feel you need the most help when it comes to blogging?

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  • Congrats Katie! I’m really excited about your new venture. It’s creative and obviously based on your strengths. Like I tweeted to you, you sound really excited and passionate about these plans and that’s what is going to make you successful with clients.

    • SomethingWinnderful

      Thanks for the support Kara! It’s been good to get a positive feedback from people, it’s something I’ve wanted to do for a while but never felt like I was ready or would be judge. Sometimes you just gotta go for what you want!

  • 1000 times this. Offering sponsorships is NO JOKE. It’s a big time commitment. While I love having sponsors (like you! ha), it definitely adds a component to blogging that can be a lot to handle. Kudos to you for figuring out what works for YOU, instead of just doing what “successful bloggers do.” Looking forward to seeing your new venture!

    • SomethingWinnderful

      Girl. I spent a year waiting until I reached the “magic number” to offer sponsorships and was so proud when I got there…then it was not what I wanted at all. I love the way other bloggers have designed programs that fit what they want to offer (like your saturday sessions and no social media), but it just didn’t fit me. I’m much more excited about my new project, it’s something I enjoy doing and I know will help bloggers much more than my sponsorship program ever could. Thanks for your support!

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  • Great points. While offering sponsorships can be great, they are really hard work and the pressure to make them feel like they’re getting their money’s worth is tough. I’m wondering myself if I should go back to swaps only, but think it’s going OK so far by keeping my swap option and only offering two actual paid spots, but for super cheap, and not promising more than I deliver.

    I think I need the most help with find strategies to making it all work. I’m still struggling with making time to blog well, and I try to follow all the great advice out there, but it’s always easier said than done, and I just need to find a rhythm that works for me.

    • SomethingWinnderful

      I’m glad everything is going well so far for you. I knew sponsorships were going to be a lot of hard work, I just didn’t realize how much pressure I would feel from it. I just didn’t think I was offering my best to the bloggers, I’m glad I’ve figured out what my best is. Trying to find time and a rhythm to blogging is hard, I struggle with it still. Since starting my new job it has thrown my normal schedule completely out of whack. Before my job I had a lot more free time and didn’t really have to schedule anything, now I have to make time in order to get everything done. It’s making me stick to a more strict schedule with blogging but I know that it will only make things better.

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