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Over these past few weeks I’ve been sharing some blogging tips I’ve utilized these past few months. I’ve already shared how I tripled my blog views in 30 days as well as how to create a business plan for your blog.  Today I wanted to share how to create a social media plan for your blog.

Edit: After years of working in a cubicle (as a social media and marketing manager), I’ve broken free and am now writing on a separate site. If you want tips for growing your blog and/or business. Head on over to Winn Creative Co.

Social media is kind of its own world where you can get lost for hours and not really know what you accomplished.  Pinterest alone can take up hours, throw in Twitter and Facebook and you discover your whole day is gone.  Creating a social media plan will help you determine your goals and clearly define what you need to be doing.  If you know what you need to be posting on social media, it keeps you from wasting hours and getting nowhere.

How to create a social media plan for your blog

Determine your goals for your social media outlets and clearly define what will be considered success.

This is where you list your concrete goals for social media.  First you determine what outlets will best serve your blog and then you want to create your goals.  You can just make a list or have one mission statement.

  • Mission statement: For insert blog here I will be using Facebook, Instagram, Twitter and Pinterest as my social media outlets.  My goals are to increase followers by 20% each month, drive more traffic to my blog, engage with readers and influencers, and establish myself as an authority in my niche.
  • List form:
    • Facebook, Twitter, Pinterest & Instagram
    • Grow followers by 20%
    • Drive more traffic to blog
    • You get the idea…

Break down your goals for each social media outlet.

You then want to list the social media outlets you intend to use and your goals/intentions with each. You want each social media outlet to cover a different purpose.  If you post the same things across Facebook, Instagram, and Twitter, why would a person follow all three?  You want each outlet to offer something unique.  Be sure to include the specific goal/unique quality of each social media outlet.  

  • Facebook
    • Increase number of likes by 20% each month.
    • Use to share blog posts, as well as relevant images, videos, articles or blog posts related to niche/interests.  Will focus more on sharing content from other Facebook pages (Twitter will focus more on sharing links and retweets) as well ask asking questions or taking polls.
    • Post 3-4 times a day. (8:00 am, 1:30 pm. 5:30 pm, 9:00pm)
    • Engage with influencers.
      • This will be done by liking other pages weekly and sharing and/or commenting on related pages.
      • Commit 15 minutes twice a day to engaging with followers and influencers.

Create an editorial calendar.

I know, I know, easier said than done.  The worst part about social media is it can completely suck up all your time without ever really accomplishing anything.  My tip would be to create an editorial calendar for the month or week with the type of content you want to post along with the time.  Use a spreadsheet and highlight each post once you have it scheduled (Buffer and Hootsuite are great to use for scheduling).  That way, if it’s Monday and you haven’t found an article to post on Thursday, you can see that spot is still open and will be on the lookout for one to use.  I like to use a secret Pinterest board to keep all the articles I want to share in the future.  My number 1 suggestion would be to schedule as much social media as possible on Sunday so you can be set for the whole week.  I’ve been slacking on scheduling social media and definitely feel more stressed by it. I’m definitely going to get back on track with my social media.

Sample social media calendar

What has been your biggest issue with social media?  Feel free to share your thoughts or ask any questions!

P.S. I have started a Pinterest board for blogging tips as well as one for social media tips if you are interested in more tips.

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  • What are your thoughts on how many times to promote one blog, particularly on Twitter? Say on Wednesday morning I publish a new post. Should I Tweet about that post a few times that day? Again the following day maybe for any that missed it? At what point is too much?

    • From one blogger to another, I don’t think that there’s anything wrong with promoting a post a few times the day it’s published and again the next day. People *will* miss your first tweets, it just happens. The only time it seems really annoying is if all of your accounts say the same thing at the same time or if you only ever talk about yourself. For every time that you talk about yourself, try to share a post by someone else or another interesting article.

    • SomethingWinnderful

      I agree with Kara, especially with Twitter, if you don’t tweet multiple times a day it’s not going to be seen. I try to schedule a promo tweet morning, evening and night. I occasionally throw in a tweet promoting an older post with an #archives hashtag. I think variety and relativity is more important than tweeting a certain amount of times a day. Obviously you don’t want to spam your followers news feeds, but as long as you are providing quality to them, I wouldn’t worry. That’s what I like about scheduling, I can have 4 posts guaranteeing I’m promoting my content as well as others and then whatever personal/real time tweets I want to add are just bonuses.

  • I need to figure out a better social media schedule. I do good one week then the next I’m no where to be found.

    • SomethingWinnderful

      Girl I feel you. Social media is so hard to stay on top of because social media literally never stops. Scheduling makes things so much easier but even still it’s hard to get to it sometimes. I tend to be up and down with my social media schedule, I think it’s something everyone struggles with.

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  • Thanks for sharing! I’m getting a system down, but not one that focuses on other bloggers except for my sponsors. I need to set up a plan to include other bloggers and posts I really enjoy.