Today I was going to do Weekly Wishes and review how my bachelorette weekend went, but, to be honest, I’m just not feeling it. To wrap it up quickly for anyone interested: I didn’t complete any of last week’s goals, bachelorette weekend involved staying at an amazing penthouse condo and lots and lots of vomit. Basically, seafood was not a friend of mine this weekend. The very modest amount of Moonshine I consumed following seafood did not help. You live and you learn.
Edit: After years of working in a cubicle (as a social media and marketing manager), I’ve broken free and am now writing on a separate site. If you want tips for growing your blog and/or business. Head on over to Winn Creative Co.
So instead of gross details of this past weekend, I figured I’d blabber on way too long about something I’ve been thinking a lot about recently. This post title comes from a tweet I retweeted recently from The Indie Chicks. (I almost let that get published as The Undie Chicks.) It was one of those tweets where I read it and thought, “Oh my God I so needed to hear that!”. I feel like in the blogging world it’s easy to get caught up in the competition of it all. But the thing is, there is no competition in blogging.
The success of your blog is in no way related to the success of another. Yes, if you are advertising on a blog you want them to succeed and share the love, but when it comes down to it, just because one blog gains an extra 1000 views in one month does not mean yours loses 1000 views.
There’s no such thing as winning in blogging. You might have a million page views, but there’s always going to be another blog with way fewer views making more money. You might get pinned a million times but do you actually get a trophy for that? The answer is no.
I understand the feeling of competition though. Everybody wants to succeed. Who doesn’t get excited with lots of views and the thought of earning some money? I mean, come on, there are people out there getting paid for posting a picture of themselves in jeans (that they got for free). And has anyone noticed that popular bloggers are ridiculously good looking? I digress.
We all know if you are only blogging to make easy money, you are in for a rude awakening. Why? Because blogging is a pain in the ass. It takes a lot of time. You need to know how to take great photographs, edit said photographs, write amazing content, then share that content on a very good looking website. AND THAT’S JUST THE BLOG. That doesn’t even go into the promotion of the site, connecting with other bloggers or doing something that actually brings in money.
With all the work bloggers put into their site, it’s easy to take a peer’s success personally. You spend a million ‘effin hours putting together a post, and then your fellow blogger gets a million comments and views just by sharing an Instagram picture? I’m sorry, my weekends aren’t near interesting enough to have such lovely Instagram photos. (Though my dog is pretty damn cute.)
Fortunately, I love all the aspects of blogging. I mean, my day job is social media and blogging, so I should enjoy it, right? But at the same time, when I started offering consultations, I swear every blogger bigger than me started offering similar services. I know I’m not the first blogger to do so and I certainly won’t be the last. But it’s like, if a blogger a million times better than me is doing consultations, why in the world would a blogger choose me to work with?
I have to remind myself that blogging really is a bit selfish. You do it because you love it and you want to share something with people, and people follow you because what you share resonates with them. People will work with me because they like me and think I’m worth it, and that other blogger gets their clients for the same reason. Just because they have a million monthly views doesn’t mean I’m not good at what I’m doing. Forgive my brief lack of humility, but I’m pretty damn good at what I’m doing. When I look at the growth my clients see in their blog after working with me I’m pretty jealous. I’m lucky enough to be getting clients and helping bloggers, and a bigger blogger doing the same thing doesn’t mean I’m a failure.
If you never looked at another blog, how would you view your own?
Comparison truly is the thief of joy. If I didn’t look at all those other bloggers who are kicking ass, I would feel so amazed at what I’ve done. (And on days I don’t look at other bloggers, I do feel amazed with myself.) You can only compare your current posts to your past posts. We are all in the blogging community together, but not as gauges of success and failure, but as peers on a journey to share and improve.